#Analytics

Free UTM Link Builder: Track Every Marketing Campaign in Google Analytics

If you are sending traffic from emails, social posts, or ads without UTM parameters, you are flying blind. Our free UTM builder creates properly tagged URLs in seconds.

Setting Up GA4 for a Small Business Website

GA4 has been the default for over a year now, and most small business sites still aren't tracking the things that matter. Here's how to set it up properly from scratch — no tag manager required.