Calorie Deficit for Fat Loss — What James Smith Gets Right (and What Most People Get Wrong)
A 1,200 calorie diet is not the answer. Here’s what a sustainable calorie deficit actually looks like, why James Smith’s …
Web Developer & SEO Specialist
Building fast websites & growing organic traffic
I write practical guides on Django, technical SEO, and building things on the web. Seven years in — still learning in public.
7+
Years building
50+
Projects shipped
5
Free tools
10+
Posts published
From the blog
Latest writing
James Smith Macro Calculator Explained — Protein, Carbs and Fats Made Simple
Confused about macros? Here’s exactly how the James Smith macro calculator splits your protein, carbs and fats — and why …
Free UTM Link Builder: Track Every Marketing Campaign in Google Analytics
If you are sending traffic from emails, social posts, or ads without UTM parameters, you are flying blind. Our free …
Free resources
Tools
Handy generators for developers and marketers. No account needed.
James Smith Calculator
Calculate your TDEE, daily calorie target and macro breakdown for fat loss, maintenance or muscle gain.
Privacy Policy Generator
Generate a GDPR-friendly privacy policy for your website instantly.
Terms of Service Generator
Create a basic terms of service agreement for your website or app.
About me
7 years of building things on the internet
I'm Mubashar Iqbal, a web developer and SEO specialist based in the UK. I build fast, search-friendly websites and write about what I learn along the way — Django, technical SEO, performance, and the occasional deep dive into something that broke in production.